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Why Do We Treat Ourselves to Luxury?

Between Exclusivity and Desire

Luxury promises status, a sense of belonging, and a feeling of uniqueness. When do we choose expensive brands, and how do companies succeed in creating desire? Marketing expert Harley Krohmer and psychologist Claude Messner have the answers.

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This is Bern

The University of Bern is closely associated with the Swiss capital city of Bern. Academic excellence has earned Bern an international reputation. A large variety of education, sport and cultural opportunities as well as high living and environmental standards make Bern an attractive place for undergraduates, researchers and doctoral students.


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