CAS Marketing & Sales Management
Rochester-Bern Executive Programs, University of Bern and University of Rochester
As markets become more complex, competitive, and customer-driven marketing and sales activities are critical success factors for you as an executive and for your organization. Companies must precisely understand their target audiences, deliver differentiated value, and design efficient sales processes to ensure growth and profitability.
The CAS in Marketing & Sales Management provides you with a solid foundation in successful marketing, sales, and pricing strategies, while also explaining the economic principles behind them—enabling a deeper understanding of your markets and internal dynamics. The CAS format encourages immediate application in your own context and active exchange with peers from other industries.
More information: CAS Markteing & Sales Management
Degree | Certificate of Advanced Studies in General Management (CAS GM, University of Bern) |
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Start | 06/2026 |
Length | 4-5 months |
Scope | 15 ECTS |
Cycle | Annual |
Flexible entry possible | Yes |
Single module visitable | Yes |
Place | University of Bern |
Language | English |
Admission | University degree and 5 years of management experience OR: 10+ years of managerial and leadership experience | Middle or senior level management experience | convincing character | Fluency in English. |
Registration until | 2026/04/30 |
Cost | CHF 14,800 |
Organising institutions | Rochester-Bern Executive Programs, University of Bern and University of Rochester |
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About the program
The CAS in Marketing & Sales Management provides you with a solid foundation in successful marketing, sales, and pricing strategies, while also explaining the economic principles behind them—enabling a deeper understanding of your markets and internal dynamics. The CAS format encourages immediate application in your own context and active exchange with peers from other industries.
Modules
Mandatory Master Classes
- Managerial Economics
- Marketing Strategy (in Rochester, NY, U.S.)
- Pricing Policies (in Rochester, NY, U.S.)
- Sales & Distribution Management
Elective Master Classes
- Buiness Analytics
- Leadership & Empowerment
- Organizational Transformation
Please choose one of the three electives to complete your CAS Marketing & Sales Proficiency.
Organising institution and faculty
Rochester-Bern is a Swiss foundation cooperating closely with the universities of Rochester (USA) and Bern (CH). For over 30 years, Rochester-Bern has been offering further education for management and boards of director members. The faculty includes renowned academics from top business schools in Europe, Switzerland, the United States and Asia.
Admission
University degree and 5 years of management experience OR: 10+ years of managerial and leadership experience | Middle or senior level management experience | convincing character | Fluency in English.
Application and tuition fees
Please apply online.
Program fees amount to CHF 14,800.
Contact

Marisol Zorrilla
News

Executive MBA
Should you wish to pursue our Executive MBA within five years after having completed the CAS, you will receive accreditation for the courses you already completed. Please speak with one of our recruiters to discuss the timing and pricing once you wish to continue your studies.

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Associate Courses
CAS Finance & Accounting Proficiency
Degree | CAS |
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Start | 01/2026 |
Language | Englisch |
Cost | CHF 14,800 |
The CAS Finance & Accounting Proficiency gives you a solid understanding of financial topics and allows you to apply it in your own business environment right away. As part of a class with participants from various industries, you will also expand your professional network and benefit from peer learning.
DAS in Finance
Degree | DAS |
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Start | 02/2025 |
Language | Englisch |
Cost | CHF 29'500 |
Acquire a deep understanding of quantitative disciplines to assess environmental and economic behavior, measure and track success, plan and finance your activities, and analyze data to generate new business.
International Executive MBA
Degree | MAS |
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Start | 01/2026 |
Language | Englisch |
Cost | CHF 58,400 |
The Rochester-Bern Executive MBA provides you with a holistic understanding of all management and leadership topics. It prepares you for a professional future where success depends on agility, digitalization and sustainability.