CAS Marketing & Sales Management

Rochester-Bern Executive Programs, University of Bern and University of Rochester

As markets become more complex, competitive, and customer-driven marketing and sales activities are critical success factors for you as an executive and for your organization. Companies must precisely understand their target audiences, deliver differentiated value, and design efficient sales processes to ensure growth and profitability.

The CAS in Marketing & Sales Management provides you with a solid foundation in successful marketing, sales, and pricing strategies, while also explaining the economic principles behind them—enabling a deeper understanding of your markets and internal dynamics. The CAS format encourages immediate application in your own context and active exchange with peers from other industries.

More information: CAS Markteing & Sales Management

Summary
Degree Certificate of Advanced Studies in General Management (CAS GM, University of Bern)
Start 06/2026
Length 4-5 months
Scope 15 ECTS
Cycle Annual
Flexible entry possible Yes
Single module visitable Yes
Place University of Bern
Language English
Admission University degree and 5 years of management experience OR: 10+ years of managerial and leadership experience | Middle or senior level management experience | convincing character | Fluency in English.
Registration until 2026/04/30
Cost CHF 14,800
Organising institutions Rochester-Bern Executive Programs, University of Bern and University of Rochester
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The CAS in Marketing & Sales Management provides you with a solid foundation in successful marketing, sales, and pricing strategies, while also explaining the economic principles behind them—enabling a deeper understanding of your markets and internal dynamics. The CAS format encourages immediate application in your own context and active exchange with peers from other industries.

Mandatory Master Classes

  • Managerial Economics
  • Marketing Strategy (in Rochester, NY, U.S.)
  • Pricing Policies (in Rochester, NY, U.S.)
  • Sales & Distribution Management

Elective Master Classes

  • Buiness Analytics
  • Leadership & Empowerment
  • Organizational Transformation

Please choose one of the three electives to complete your CAS Marketing & Sales Proficiency

Rochester-Bern is a Swiss foundation cooperating closely with the universities of Rochester (USA) and Bern (CH). For over 30 years, Rochester-Bern has been offering further education for management and boards of director members. The faculty includes renowned academics from top business schools in Europe, Switzerland, the United States and Asia.

University degree and 5 years of management experience OR: 10+ years of managerial and leadership experience | Middle or senior level management experience | convincing character | Fluency in English.

Please apply online.

Program fees amount to CHF 14,800.

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