Founding successfully in the digital age

Picking up on digital trends and exploiting them commercially? It's possible - with a well elaborated business model.

 

Start-ups - the agile speedboats among companies - can pick up on the high pace of digitalisation and enrich society with innovative solutions. However, their successful foundation is based on a good business model. In this learning unit you will learn what distinguishes a good business model from a bad one and whether new start-ups should also develop a comprehensive business plan.

To the learning unit (german)
Basic informations

Learning outcomes:

Students will be able to…

  • explain what a (digital) business model and a business plan are.
  • explain the success factors for (digital) business models and business plans.
  • analyse and critically question an existing business model with the help of the BMC.
  • identify the advantages and disadvantages of creating a business plan.
  • better grasp and reflect on current entrepreneurial developments.

Duration:

2 hours

Language:

German and english

Expert:

Prof. Dr. Artur Baldauf, Prof. Dr. Philipp Sieger (Department of Management and Entrepreneurship)
Eligibility requirements:

Affiliation with a Swiss university
Credit transfer to study program:

The possibility of crediting the learning unit to one's own study program must currently be agreed upon bilaterally with each respective study program.
Authorship:

The learning unit was developed in a cooperation between Department of Management and Entrepreneurship, the Learning and Development Unit and the Innovative Teaching & Learning Technologies (ILUB) Unit.

Completion:

Students receive a confirmation of completion upon successful completion of this learning unit.